Five Star Food Service Reveals Rebrand Reflecting The Company’s transformation and focus
The company introduced a new company name, refreshed visual brand identity, and website.
Chattanooga, TN – Five Star Food Service, a leading provider of workplace food and beverage solutions announced a rebranding to Five Star Breaktime Solutions. The name change, a first for the company in its 30-year history, is accompanied by a refreshed visual identity including a new company logo and updated brand colors.
In recent years, Five Star Breaktime Solutions has experienced significant growth transforming into a prominent regional operator in the convenience services industry, serving businesses and other organizations with high-quality micro markets, vending service, food service, office coffee, and more refreshment solutions. The new branding embodies the company’s renewed sense of purpose and reflects its mission of reshaping the at-work experience for all.
The new brand name represents the company’s commitment to delivering a wide range of custom solutions focused on enhancing breaktime experiences, fostering employee well-being, and promoting a sense of community within the workplace – better defining who they are and what they offer to their clientele.
The most notable change is the introduction of a new dynamic visual identity representing the company's vision for the future. The modern logo design is rooted in the company’s heritage leveraging a sleek version of its familiar forward-leaning star icon symbolizing the company's commitment to innovation. Updated logo text evokes a sense of strength and reliability. The refreshed brand color palette incorporates a vibrant combination of blues with accents of green and orange, which represents the company's integral spirit, fresh approach, and commitment to the community.
"We are thrilled to reintroduce ourselves as Five Star Breaktime Solutions. This rebranding reflects our evolution as a company and our unwavering dedication to offering comprehensive breaktime solutions that cater to the diverse needs of our clients," said Richard Kennedy, CEO of Five Star Breaktime Solutions. "Our updated visual identity and colors align with our commitment to delivering exceptional workplace breaktime experiences that enhance employee satisfaction and productivity."
Five Star Breaktime Solutions will continue to prioritize its core operating values of leadership, discipline, community, and integrity in every aspect of business. The new branding will be rolled out across the company's growing geographic service footprint including employee apparel, digital communications, company vehicles and other branded assets.
For more information about Five Star Breaktime Solutions and its updated brand identity, please visit the newly launched website www.fivestarbreaktime.com.
ABOUT FIVE STAR BREAKTIME SOLUTIONS
Five Star Breaktime Solutions, headquartered in Chattanooga, TN, is a premier breaktime solutions provider for employers and other commercial, institutional, and educational locations. Five Star is an industry leader in micro markets, vending machines, office pantries, coffee and water services, full-service dining, catering, fresh food production, secured delivery, and sustainable products serving locations in ten states including Alabama, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, Ohio, and Tennessee.
Founded in 1993, Five Star has grown to one of the largest privately held convenience services operators in the United States and is the largest franchise of Canteen, a Compass Group company.
C. J. Recher
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