Americans Will Pay Extra For Snacks With High Quality Ingredients

Aug 29, 2016

Most Americans know the benefits of eating healthy, even if it’s just losing some weight. In addition, many Americans want to eat healthier, but lack the motivation. In fact, according to Mintel, the top reason for not eating healthy is lack of availability. The other reasons for eating badly includes cost, confusion, time, and taste. However, one of the easiest ways to offer healthy food is in your Atlanta office. In fact, 73% of consumers are willing to pay more for snacks with high quality ingredients. Additionally, 50% of consumers said they would buy more from specialty snack shops if healthier snacks were offered.

In today’s quick, instantaneous gratification for nearly everything, it’s no surprise people reach for whatever is convenient. In fact, 80% of Americans believes being healthy requires sacrifices, while 64% of consumers agree that snacking is necessary to get through the day. Essentially, consumers need snacks, but don’t want to sacrifice time, money, taste, or other reasons to fulfill their cravings. Lauren Bonetto of Mintel, a Lifestyles & Leisure Analyst at Mintel, said Americans believe “living a modern lifestyle impedes their ability to be healthy.”

Millennials Want Healthy Snacks

Millennials, in particular, would be motivated by healthy snack options. Many dine at snack shops to treat themselves (60%) and to gain an energy boost (38%). In addition, 71% of millennials say snacks are best eaten on the go. According to Diana Kelter, a Foodservice Analyst at Mintel, millennials are “America’s primary snacking generation.” As a result, snack shops act as a great destination for quick treats in their fast-paced lives. They are also very conscious of the way they spend their money, according to a study by T. Rowe Price. For those over 18 years old, 75% of millennials track their expenses carefully and diligently, while 67% save “by any means necessary.” This means their monetary choices are made consciously.

Everyone benefits in healthier food choices. Healthier food intake leads to less half days, due to doctor appointments. The benefits of healthy eating do wonders for the body and brain and saves consumers money. In fact, adding produce and lean meat adds $1.50 a day to food costs, but you save $2.71 for every dollar spent by preventing health problems. For this reason alone, loyalty programs would be a worthy endeavor. If millennials decide to spend their money, it needs to be worthwhile in their eyes.

The product is convenient, wallet-friendly, clearly beneficial, timely, and tasty, what’s not to like? If food is available in your Atlanta office, healthy, and inexpensive, it would solve many reasons Americans don’t eat healthy. Finding a way to incorporate savvy spenders in a generation of happy hour attenders could be the best decision for businesses and consumers alike.

If you are looking for healthy options for your Atlanta breakroom, call Southern Refreshment Services today at 770-239-6482 for a free, no obligation consultation, where we can help you with your breakroom needs.

Micro market with beverage coolers and snacks

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